Designogram

 Ekraj Singh Gill was 21 when he started Bare Naturals. Not 21 after a prestigious MBA. Not 21 after years in the food industry. Just 21 — with a farming background, a deep frustration with how modern food production had drifted from its roots, and a clear idea of what he wanted to build. I find this story worth telling not because young founders are automatically inspiring — they're not, always — but because of what he built and why it makes sense that someone with his specific background built it. The Knowledge Urban India Forgot There's a particular kind of knowledge that comes from growing up close to land and food production. You understand, at a sensory level, what an ingredient looks like before it's been processed. You know what real mustard oil smells like because you've been around it your whole life. You can tell the difference between something genuinely natural and something that's been refined into a pale imitation of itself — not because you r...